Top 5 SEO Mistakes We Often See

Search Engine Optimization is vital for businesses wanting to compete online, but it’s also one of the most complex and ever-changing digital marketing disciplines. As a result, it’s easy to make common mistakes that can hurt your website’s ranking and visibility. In this blog post, we’ll discuss the top 5 SEO mistakes we often see businesses make.


1. Over Optimization: Keywords stuffed on websites, duplicate content, keyword stuffing

Over-optimization is the act of filling a website with too many keywords or stuffing keywords into the content in an attempt to improve search engine ranking. This can result in a poor user experience and can actually result in a lower ranking. Over-optimization can also lead to duplicate content, which is when the same content appears on multiple pages of a website. This can be confusing for users and is also penalized by search engines. The best way to avoid over-optimization is to create quality, original content that uses keywords sparingly and naturally.

2. Structured Data: Not implementing Google Schema

If you’re not implementing Google Schema markup on your website, you’re missing out on a valuable opportunity to improve your website’s search engine optimization. Google Schema is a code that you can add to your website to help search engines understand your site’s content better. By adding Google Schema markup to your site, you can improve your website’s click-through rate and organic traffic.

3. Proper Metadata: Site descriptions, titles, image captions

One of the most common SEO mistakes is not taking the time to properly create and manage metadata. Metadata is essentially information about your website or web page that is used by search engines to help index and rank your content. Without proper metadata, your content is less likely to show up in search engine results pages (SERPs), which can hinder your ability to drive traffic and generate leads. Furthermore, poorly managed metadata can also result in inaccurate or incomplete search results, which can frustrate users and cause them to click away from your site. To ensure your site is properly optimized for search engines, take the time to create accurate and descriptive metadata for all your web pages. In addition, be sure to regularly review your metadata to ensure it is up-to-date and accurate.

4. Broken Links: Websites with broken links will be penalized

Websites that contain broken links will be penalized. This is because broken links negatively affect the user experience, and can also lead to search engine crawlers being unable to access all of the content on a site. In order to avoid being penalized, it is important to regularly check for broken links and fix them as soon as possible.

5. Links from irrelevant: Websites with links from irrelevant places will be penalized

It’s important to make sure that your website’s links come from relevant and reputable sources. If your website has links from irrelevant or untrustworthy websites, it will be penalized by search engines. This means that your website will be less likely to show up in search results, and it may even be blacklisted. To avoid this, only link to websites that are relevant to your own, and make sure that those websites are trustworthy.


This article was created by Webdrop, a digital marketing company specializing in websites and SEO. As a full-service web design company, we offer logo design and brand development, graphic design, SEO, custom website development, and Social Media Marketing.